Interviewing: Do You Need to Be Coached?
Trying to get a leadership job is very much like a horse race. Recently, a school district posted an ad for an assistant principal. They received more than 150 applicants, met with 20 for a pre-screening interview, and then a hiring committee interviewed 8 semi-finalists. The Kentucky Derby had 16 horses “run for the roses”. Those horses had the benefit of the best trainers in the world prepare them.
Let’s extend the horse racing metaphor. Have you ever gotten a tip on a horse or a stock or a restaurant? Tips are for amateurs. A tip is nothing but an opinion. I never made money on stock tips, and am usually disappointed with tips in general. Tipsters aren’t coaches. A good experienced coach hones your narrative, helps revise your resume, teaches you strategies, rehearses you, gives you feedback, and acts as your cheerleader.
How much of an investment does a serious candidate make to get a leadership job? There are education expenses such as tuition, application fees, books, and expenses for commuting… then there’s buying your interview suit or outfit. That’s at least $12,000 to $18,000. Does investing a few hundred dollars for a coach make sense? Your salary will increase by 20%. What can a coach do for you? Does coaching work?
Being a well-coached candidate can mean the difference between playing a good game of checkers compared to being a fine chess player. A good coach will prepare you so that you present yourself with self-confidence; tell your story as to why you’re the right match; anticipate and prepare impressive and unique responses to the interviewers’ questions; and strategize what to say, what not to say, and how to read body language. And yes, coaching does work. Coaching should also be confidential. There’s no reason for anyone to know the secret to your success.
Your university probably offers free workshops in preparing your resume and letter and provides a list of interviewing tips. However, an experienced coach goes way beyond that. He has a network of former clients and colleagues. He/she knows the school districts and their inside politics. You will be guided in how to fashion your approach to the unique needs and wants of the school, the community and the district.
A good coach also guides you in closing the deal and assists you in negotiating your salary. Don’t leave getting your leadership job up to chance. Don’t rely on tips. Remember, getting promoted is a lifetime gain which requires a short-term investment. The best investment you will ever make is in yourself.