I’ve coached hundreds of school leaders through their interviewing process and analyzed how and why they fell short. Let me share several of the most common mistakes interviewees make and how to begin to avoid these blunders.
- DON’T TALK TOO MUCH—most candidates just talk too much and talk themselves out of a job. Keep your answers to two minutes. If interviewers want more, they will ask you to elaborate. Avoid repeating yourself and going off on unrelated tangents. And make sure you answer the question.
- DON’T SOUND LIKE THE OTHER CANDIDATES—ninety percent of your interviews will begin with “Tell us about yourself”. Most interviewees respond by walking through the highlights of their resume. BORING! They’ve already reviewed your resume. Be different and stand out from the rest of the field. Introduce yourself in interesting ways. They want to know who you are and what you stand for.
- AVOID BUZZWORDS—education is filled with jargon and terminologies. Candidates think that by using big words they’ll sound more professional. Interviewing committees are made up of parents, staff members, and teachers. They are laymen and practitioners who may not be familiar with all the buzzwords, and will be put off by your highfalutin, pretentious vocabulary.
- DON’T COME OFF AS ARROGANT—successful candidates must come off as likeable. People are put off by an arrogant personality. Don’t be that someone who boasts and is full of himself. The opposite of boastful is modest, humble. Let your accomplishments speak for you.
- DON’T MIS-READ YOUR AUDIENCE—watch the body language of your audience, particularly nodding heads signaling approval and shaking of heads sideways indicating disapproval. If you sense negative reactions, then deftly clarify or re-direct your answer. If you find yourself in a hole, stop digging.
- NEVER BE UNPREPARED—do your homework prior to the interview. Find out about the status of the district and the school. What are the demographics? What are the student achievement levels? What are their strengths and needs? What are their points of pride? A frequent question is “what do you know about us”? This is your opportunity to demonstrate that you’ve done your homework.
- DON’T BE A MISFIT—candidates who appear to be a “good fit” for the school-community get the job. Therefore, scope out the values of the community. Are they proud of their winning athletic teams? Do they tout their students’ academic successes? Do they authentically celebrate the diversity within their community? Do they take pride in the physical appearance of their facilities? Are there significant opportunities for community involvement? A good candidate must demonstrate that you resonate with those values and are a good fit.
- DON’T CREATE A STERILE IMAGE OF YOURSELF—those responsible for making personnel decisions crave candidates who excite them. They want to like you; trust you; relate to you; be comfortable with you. Therefore, your challenge is to present yourself not only professionally, but socially and emotionally. Authentically reveal yourself to them as a real person.
How you go about presenting yourself during interviews is complex and nuanced. You need strategies as to how to navigate this tricky terrain. It can years of trial and error, resulting in rejections, before you address these and other missteps. I know the terrain. Let me guide you as your coach.